iThoughts

21Apr08

TB Tech Blog - iPod range Sep 2007

iPods have always been called by their full names. Originally, of course, there was only one model of the ‘iPod’, so there was no need to shorten this any further (not that even modern iPod names need to be shortened further).

However, in the seven or so years since the iPod’s inception, longer names have been added, and an annoying trait especially after the most recent (Sep 07) iPod refresh, society has started to use colloquial names for what really is just a normal iPod.

Consider the worst example of this heinous cringeworthy mistake — when society (and indeed retailers such as Best Buy in the US and some smaller retailers here in Australia) shortens the ‘iPod touch’ to the ‘iTouch’. No — it is not like the iPhone. We don’t use the word ‘iPhone’ to say ‘iPod Phone’, because it is just ‘iPhone’. So then why do people use ‘iTouch’ when they speak of the iPod touch?

I certainly hope we don’t see the rise of new sayings like ‘iShuffle‘, ‘iNano‘ or ‘iClassic‘. Substituting the original iPod tag with the model suffix defeats Apple’s original purpose of the name ‘iPod’. They wanted it to be short, memorable and head-turning. It’s noteworthy, then, that all of the above names (iClassic etc) are longer than ‘iPod’ itself.

I hope you see what we are saying (my views are shared by my designer-colleague Will) here. This betrayal of the iPod concept should be stopped before it becomes more widespread. If you share these thoughts — spread the iRage.

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2 Responses to “iThoughts”

  1. 1 jopriest

    To Iarm’s my Ibrethen?

  2. 2 simonfenech

    Thats exactly right!


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